Ted Hopkins Limited, trading as Hopkins Machinery ('Hopkins Machinery', 'we', 'our' or 'us'), is committed to respecting the privacy of all visitors to its website (the 'website') and of its clients, employees and contacts. This Privacy Notice explains how we use and secure the personal data that you provide to us, or that we obtain or hold about you, and what your rights are in relation to that data. It is published in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
The data controller for any personal data collected through this website is:
Ted Hopkins Limited
Trading as Hopkins Machinery
Registered in England & Wales — Company No. [INSERT COMPANY NUMBER]
Registered office: [INSERT REGISTERED OFFICE ADDRESS]
Our day-to-day data privacy contact details are at the bottom of this notice.
Under UK GDPR, personal data is defined as:
"any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person".
You may choose to provide personal information such as your name, title, postal address, telephone number and/or email address to us when you contact us through enquiry forms, request a quote, apply for a job, or otherwise interact with the website.
When you visit the website, we automatically collect limited technical information using cookies and server logs:
When you use the search function on the website, we record the search term you entered together with your IP address, browser type, referring page, and the date and time of the search. We use this information to understand which products and services visitors are looking for, to improve the website and product range, and to detect abusive or automated activity.
If you purchase goods, products or services from us we may also need information to confirm your identity and process payment, including bank or payment card details. Payment card details are processed via secure third-party payment providers and are not stored by us.
We may receive information about you from third parties such as credit reference agencies, payment providers, or business partners where you have agreed to such information being shared with us.
We use your information for specific purposes, including:
We must have a lawful basis under UK GDPR for processing your information. The basis varies depending on the activity:
If we process any special category data (revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data, health data, or data concerning sex life or sexual orientation), we will rely on a further lawful basis such as your explicit consent, the protection of vital interests, information you have manifestly made public, or substantial public interest.
We keep personal information no longer than is necessary for the purpose for which it was collected. Our standard retention periods are:
If you are a corporate customer of Hopkins Machinery (a sole trader, partnership or company), we may use your business contact details to send you information about our products and services that we think may be of interest. Every marketing email we send includes a clear unsubscribe link, and we will stop on request.
If you are an individual customer, we will only send you marketing communications where you have actively opted in. You can withdraw that consent at any time by clicking unsubscribe in any email or by contacting us.
Cookies are small text files placed on your computer by websites you visit. We use them for a small number of purposes:
You can change your cookie preferences at any time using our cookie banner, or manage cookies through your browser settings. To find out more about cookies generally, visit www.aboutcookies.org or www.allaboutcookies.org. To opt out of Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
We do not make any decisions that have a legal or significant effect on you using automated processing alone. Our use of website analytics and search log data does not single you out for automated decisions.
Our website and services are not directed at children under the age of 16, and we do not knowingly collect personal data from them. If you believe we hold information about a child, please contact us and we will delete it.
Personal data you provide to us is held on servers based in the United Kingdom and is accessed by Ted Hopkins Limited's staff (and staff of any related group entities) working in the UK. Some information may be processed by third-party service providers acting on our behalf, including IT and hosting providers, payment processors, email and marketing platforms, and professional advisors.
Where any third-party processor stores or processes data outside the UK, we ensure that an appropriate transfer mechanism is in place — such as a UK adequacy decision, Standard Contractual Clauses (SCCs) with the UK Addendum, or the UK International Data Transfer Agreement (IDTA).
We may also be obliged to disclose data where required by law, by order of a court or competent regulatory body, or where permitted under applicable data protection laws. If Ted Hopkins Limited merges with another business or divests part of its business, your information may be disclosed to the new owners or business partners.
We have administrative, technical and physical measures in place — including encrypted connections (HTTPS), restricted access, and secure data storage — to guard against loss, misuse, unauthorised processing or disclosure of personal data. Where we transfer information to third parties we ensure they meet or exceed the relevant legal and security requirements.
Under UK GDPR you have the following rights, although they will not apply in every case or to every category of data we hold about you:
To exercise any of these rights, contact us using the details below. We will respond within one calendar month. If we are unable to verify your identity, we may ask for further information.
If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
We may update this notice from time to time as our business, technology or applicable laws change. The current version date is shown at the bottom. We will notify you of any material changes where we are able to do so.
If you would like to discuss this Privacy Notice, exercise your rights, or make a complaint about how we use your information, please contact us:
Email: dp@hopkinsmachinery.co.uk
Post:
Data Privacy Department
Ted Hopkins Limited (trading as Hopkins Machinery)
Little Ty-Coch
St Brides Wentloog
Newport NP10 8SR
Version 3.1 — May 2026
Our agricultural specialists are on hand to help you find the perfect machinery for your operation. Get in touch for a no-obligation quote or to arrange a demonstration.